Competitive Intelligence: A Weekly Web Capture Routine That Scales (2026)
CI dies when it is heroic. Build a calendar that matches how markets actually move.
Monday — pricing & packaging
Capture pricing pages, SKU tables, and enterprise contact forms. Tag pricing.
Wednesday — narrative & positioning
Capture homepage hero, category pages, and founder essays. Tag narrative.
Friday — product surface
Capture changelog, docs, and integrations pages. Tag product.
Output artifact
A one-page diff memo: “What changed this week?” with links to clips, not live sites.
Related: designing a competitive intelligence system · save competitor pricing pages
